What the jewelry market is launching this Fall, from the $15–$40 counter to the designer case, what's selling, and what to set up on your floor this week.
November deliveries are being written now.
Cream, mocha, tortoise and marble hold at the counter, now joined by holiday jewel tones; smoky quartz, obsidian and deep pearl lead the designer case, with polished crystal and pavé sparkle arriving early at both ends for Holiday.
Stores, not brands, drive the social buzz, and earrings sell from styled outfit photos.
A trend makes this list only when it shows up across several brands. Tags show which way each one is moving; the dots show how widely a counter trend shows up.
Holiday and gift assortments went live across the category early, now sorted into clear price tiers, so November deliveries are being written now. Halloween is already a last call, with harvest and Thanksgiving novelty carrying the counter into late November.
Cream, mocha, tortoise and marble, with leopard treated as a neutral — now joined by jewel tones for Holiday.
Earthy-toned stone beads, worn alone or layered.
Stacks of three or more, merchandised together on one card.
These are the statement pieces in this season's new arrivals.
From game day to pickleball, it's a steady Fall add-on at the register, now joined by mahjong as the hobby motif to watch.
Cross and faith pieces, plus sea-life and shell styles for gift, resort and hospital shops.
Smoky quartz, obsidian, hematite and deep pearl tones are replacing bright color.
Now worn beside gold and darker stones rather than on their own.
At most premium houses, and the easiest add-on at the counter.
A coast, a city, a moor: a named story gives shoppers a reason to buy into the set. One named table does the same job in a small store.
Beaded bracelets in two-color stripes are stacking up, and the earliest colors are already gone.
Single charms that clip onto a chain, priced as an impulse add-on. Shoppers build their own necklace and come back for one more.
Each one works with what's already on your floor.
Put a necklace, earring and bracelet from one family on one bust, under one name card.
Pre-build three-bracelet stacks on a single card and price the stack, not the piece.
Show one necklace style in a row of colors instead of scattering the colors around the store.
Give each display face, case or card strip one theme: sea life, then holiday.
Hang three-pair seasonal earring cards at the register as an impulse add-on.
Post new arrivals on a person, and hang bag charms and twillies beside the register.
Put one stone in three forms together: a cuff, a ring and an earring.
Sell a named stack of three necklaces as one look, on one bust.
Keep a small tray of in-stock favorites at the register.
Put a place on a small card and group its earrings and necklaces under it.
Set out loose charms at an impulse price next to plain chains.
Show earrings on a styled outfit card or photo, not alone on a bar.
Team-color pieces arrive at the counter for the football season.
Premium Fall assortments land, deeper and darker than summer.
Holiday and Halloween are live at the counter; holiday gifting posts start at the designer end.
Stores are writing holiday orders for November delivery.
Trunk shows and in-store events are back on the calendar.
Our holiday read: what's selling through as the season peaks.
Get it first →The November edition covers what's selling through as holiday peaks. It's for store buyers and comes about once a month.
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Pick one or two pieces and a budget, and we'll build an assortment for your store around them. Counter pieces are in stock in our U.S. warehouse and ship in 1–3 days. Designer pieces are made to order, in 45 to 60 days.
On social, stores are the loudest voice
Pieces photographed on staff and on mannequins get shared more than brand posts. Post new arrivals on a person.
At the designer end, shoppers discover earrings through stylists' and affiliate accounts' outfit flat-lays more than through brand posts. Shoot earrings with the clothes.
Restyling charm necklaces piece by piece is an active, creator-led trend, and style creators keep layering colorful bead strands over a fine gold chain.
Beaded bag charms, now boosted by licensed character collabs, and twillies tied on bags, hats and boots, kept fresh by a weekly styling series, are being pushed right now, often in team colors.
They're the most active style voices for bold, colorful jewelry. Merchandise statement pieces with them in mind.